Discover The Goodwin Difference

Designed and Preserved by Nature, Carefully Recovered, and Expertly Refined.

When you choose a Goodwin product you are getting something not just beautiful but also sustainable. Our wood is over 100 years old and is manufactured to last 100 years more. Whether you’re looking for flooring, paneling, or ceilings, we’ve got you covered!

When you install a Goodwin product you know that you are creating a cozy, comfortable, and clean environment that is not only beautiful but also creates a healthy living space.

As a family-run business, we set the bar for wood standards. We are dedicated to milling precision, grading, and attention to detail. Our products are environmentally sourced through reclamation, restoration, and rescue efforts.

All our wood is sourced and manufactured right here in the USA. Whether you are shopping for your home, commercial property, or antique restoration project, we have the right wood to meet your needs!


Our Services

Our beautiful wood collections meet the needs of any project.

Latest Blogs

Interested in learning about our wood, process, and history? Check out our blogs.

Curly Heart Pine Experts

Curly Heart Pine Experts. Often the Goodwin Company is called on for our wood identification expertise. At the end of October, Judi H. reached out…

Happy National Forest Products Week!

Happy National Forest Products Week! Starting in 1960 the third week of October has been designated as National Forest Products Week (NFPW). The modern celebration…

Why Did Longleaf Pine Once Dominate?

Before the Europeans arrived in the New World, longleaf pine was the principal tree species found in extensive pure stands over at least 70 million…

Talk to an Expert

Latest Projects

Check out some of our latest projects!

Our Video

Our Clients

My wife and I purchased a 1920’s house that was in need of some serious TLC. We searched many flooring companies all over the country for flooring that would match the era of our house. On a trip to South Florida we visited the Goodwin Company facility and instantly found the flooring we wanted. The staff at Goodwin Company worked with us to find the flooring that fit our house and our budget – River-Recovered® Heart Pine Character. With the help of the staff at Goodwin Company we were able to install and finish the flooring ourselves. This was our first attempt at installing hard wood flooring and their insight and guidance was second to none. We could not have finished this project without their help.”

Nate Sutrick

It was refreshing that Goodwin (located about 600 miles from us, and 600 miles from the job) did exactly as they said they would. That hasn’t happened much in our rebuild, unfortunately. Both my wife and I appreciated the time you took to work with us to get the treads right and reassure us, even though I know this was not a huge order for you. Thanks again!

David Murphy

Just a word of praise for your product. We selected Legacy Character floor for our new home. We moved into our new home August 2018. The warmth and richness of our flooring adds greatly to the craftsman feel of our Florida Home. You are truly an artist with rare wood. Our floors were installed and finished by Ability Floors in Orlando who brought out the best in your wonderful product.”

Larry Cappleman

We are trying to be the best company we can be, and that doesn’t stop at beer. We want to protect the parts of Florida that we love. A big part of this is bringing our company’s concept of being Inherently Floridian to life by using the sustainably sourced and locally milled wood from Goodwin Lumber. This allows our patrons to experience our brand and what we stand to protect in our tasting room while enjoying one of our beers.

Luke Kemper

We could not have created this incredible space without the help of Goodwin Company. They provided the antique heartpine flooring we needed to complement the original flooring. We were able to save some of the original flooring and with their help, were able to create an amazing design that worked both old and new into a work of beauty.

Phoebe Cade Miles

It’s a work of art. You’ll never see a more beautiful floor.

Andrea Friese

From the first contact we found ourselves treated like friends rather than customers. As Mary told you, we are proud to show our beautiful floors to our admiring guest. We think of George and his company as friends.

Robert and Mary Ryals

I used your wood before and it turned out great. This time I thought the price was a little high so I explored several competitors. There was no match and I know from experience that you guarantee 100% useable wood.

Lois Evans

Our Latest News

2021 Residential Architect Design Award Winner

Congratulations to Bohlin Cywinski Jackson Architects and project architect Nicholas Snyder on their recent award. Their Light Path project was selected as an Honor winner in the 2021 Residential Architect Design Awards, New Approaches to Housing and Specialty Homes: Co-Living category. This Waverly, PA home features a 3-1/4” vertical heart pine engineered floor from the […]

Stunning Executive Office and Conference Room

We met up with Amy Lamb of NativeHouse Photography in Lakeland, Florida recently to shoot the new SVN Saunders Ralston Dantzler Real Estate office. The place is dripping with River Recovered® heart pine and cypress supplied by the Goodwin Company. To boot, the office is an adaptive use project, saving yet one more Florida cattle […]

NWFA Expo Come Together 2021

The season of summer brings forth events and people coming together. Orlando is a huge city with a myriad of events happening all the time; you can never get bored! A few are upcoming in the next several weeks, like Seaworld’s Electric Ocean, 2021 Concacaf Gold Cup soccer matches, and numerous 4th of July celebrations. […]

Call Us for a Quote

We love helping clients with projects. Call us today for a free quote. Our team is ready to help!

Our Awards

We have been honored to receive several awards throughout our history. Please check them out!


Floor of the Year
Designed by DM Hardwood Designs



Floor of the Year
Designed by DM Hardwood Designs



Floor of the Year
Designed by DM Hardwood Designs



Designer's Choice Wood Floor
by the National Wood Flooring Association, designed by DM Hardwood Designs



Reclaimed Floor of the Year
by the National Wood Flooring Assoc., designed by Andrew St. James, COO, Goodwin Heart Pine



NWFA 'Members Choice'
Floor of the Year
Designed by Precision Floorcrafters